SHORT COURSE • CREATIVE MEDIA
Design for Print.
Publish for Digital.
Learn professional layout, publishing workflows, brand storytelling and production techniques for posters, brochures, eBooks, packaging and digital publications using tools such as Adobe InDesign, Illustrator and Figma.
Editorial Layout
Organise text and imagery clearly
Print Production
Digital Publishing
Brand Storytelling
Maintain visual consistency
COURSE INTRODUCTION
Visual design meets production discipline.
This course develops practical skills for producing compelling print and digital publications. Learners work with layout, typography, branding, print preparation, interactive formats and professional publishing tools.
WHY IT MATTERS
Design for the medium
A layout that works on screen can still fail in print. Publication design requires decisions based on the final output.
PRODUCTION
Prepare files correctly
Understand resolution, bleed, colour, margins and export requirements before files reach production.
CONSISTENCY
Protect the brand
Keep typography, colour, imagery and visual language consistent across multiple publication formats.
WHAT YOU'LL LEARN
Six publication capabilities.
Move beyond simply making brochures. Learn the full design-to-publication process across professional print and digital outputs.
01
Layout & Composition
Use grids, alignment, spacing and hierarchy to organise text and imagery.
02
Adobe In Design
Build multi-page documents, brochures, eBooks and structured publication layouts.
03
Illustration & Assets
Create and prepare vector artwork, icons and supporting graphic assets.
04
Brand Storytelling
Combine typography, imagery, colour and messaging into a consistent visual system.
05
Print Production
Prepare professional files with the correct resolution, colour, bleed and export settings.
06
Digital Publication
Adapt publications for eBooks, online documents and digital delivery using tools such as Figma.
PUBLICATION WORKFLOW
Plan. Layout. Prepare. Publish.
The design file is not the final product. Production requirements change depending on whether the destination is a printer, PDF, eBook or online platform.
01
Plan
Define audience, format, content structure, brand direction and output requirements.
02
Layout
03
Prepare
Check resolution, colour mode, bleed, margins, links and export settings.
04
Publish
PORTFOLIO OUTPUTS
Create work with commercial use.
Build practical outputs that demonstrate both creative judgement and production readiness.
Brochures
Promotional layouts balancing copy, imagery and calls to action.
eBooks
Structured digital publications with consistent typography and page systems.
Posters & Flyers
High-impact promotional materials with strong hierarchy.
Covers
Combine imagery, headlines and brand identity into compelling covers.
Packaging
Apply branding and layout principles to product packaging.
Digital Publications
Adapt designed content for online and interactive distribution.
WHO IS THIS FOR?
For people moving from graphic design into complete publication work.
The biggest publication mistake is designing only for the screen in front of you.
A strong publication is designed around its final medium, production constraints and audience.