SHORT COURSE • SOCIAL MEDIA MARKETING
Plan Better.
Grow With Purpose.
Learn how to plan, create, publish and optimise social media campaigns for business — including content strategy, paid advertising, audience targeting, analytics, branding, scheduling and automation.
Content Strategy
Plan content around business goals
Paid Advertising
Analytics
Scheduling & Automation
Manage publishing more efficiently
COURSE INTRODUCTION
Posting more is not the same as marketing better.
This course develops practical and strategic skills for managing social media for business purposes. Learners work with platform strategy, content creation, paid campaigns, audience targeting, brand communication and performance analysis.
WHAT YOU'LL LEARN
Six practical social-media capabilities.
The course is most useful when each skill connects directly to a business objective rather than treating social platforms as posting channels.
Social Media for Business
Understand how different platforms support awareness, engagement, leads, customer communication and sales.
Content Planning
Build content calendars and plan topics, formats and publishing frequency around the target audience.
Posts & Video Content
Create more engaging social posts and short-form video content suited to each platform.
Paid Advertising
Understand campaign objectives, audience targeting and the role of paid promotion in extending reach.
Brand Communication
Maintain a recognisable voice, visual identity and message across social channels.
Analytics & Growth
Track campaign results, interpret performance and use evidence to improve future content and campaigns.
SOCIAL MEDIA WORKFLOW
Plan. Create. Publish. Optimise.
A useful social-media strategy is a feedback loop. Content should be planned against a goal, published deliberately, measured, and then improved based on what actually happened.
01
Plan
Set objectives, define the audience, choose platforms and build a content calendar.
02
Create
Develop posts, videos, campaigns and branded content appropriate for each channel.
03
Publish
Schedule content consistently and use automation tools where they genuinely reduce repetitive work.
04
Optimise
PRACTICAL PROJECTS
Build campaigns you can actually use.
Turn the learning outcomes into realistic social-media deliverables rather than isolated theory.
30-Day Content Calendar
Plan themes, formats, publishing dates and campaign objectives across a month.
Brand Content Series
Create a consistent sequence of posts and short videos around one brand message.
Paid Campaign Plan
Define objective, audience, creative direction and performance measures for an ad campaign.
Social Media Audit
Review an existing account and identify gaps in content, consistency and performance.
Analytics Report
Summarise campaign results and translate the numbers into practical recommendations.
Scheduling Workflow
Set up a manageable process for planning, scheduling and automating recurring posts.
WHO IS THIS FOR?
Plan and manage social campaigns with a clearer strategy.
The biggest social-media blind spot is confusing engagement with business impact.
Likes and views matter only when they support the actual objective — awareness, leads, sales, retention or customer communication.